SOCIAL MEDIA 

1. Introduction:

Olde Sonoma Public House, a charming pub located in the heart of Sonoma, California, sought to enhance its social media presence and connect with a broader audience. With a rich history and a commitment to offering a unique experience, they aimed to share their story and showcase their ambiance to both locals and tourists alike.

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2. Objectives:

a. Limited Social Media Visibility: Olde Sonoma Public House's Facebook and Instagram accounts had a limited reach and engagement.

b. Sparse Content: They needed a consistent stream of captivating content to attract and retain followers.

c. Audience Growth: Expanding their social media audience and converting followers into patrons was a priority.

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3. Methods and Implementation:
a. Content Creation: We developed a content plan that highlighted Olde Sonoma's unique ambiance, history, and picturesque Sonoma surroundings.

b. Consistency: We established a regular posting schedule to ensure a continuous flow of engaging content.

c. Audience Engagement: We actively responded to comments, and messages, and initiated conversations to build a loyal online community.

d. Platform Optimization: We optimized the Facebook and Instagram profiles to make them more appealing and informative.

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4. Campaign Launch and Results:
The first 90 days of our partnership saw significant improvements in Olde Sonoma Public House's social media metrics:

 

Facebook:

-Reach: Increased by an impressive 154.4%.
-Page Visits: Grew by 51.2%.
 

Instagram:

-Reach: Skyrocketed with a remarkable 342.3% increase.
-Profile Visits: Improved by 115.3%.

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Impact:

1. Enhanced Visibility: Olde Sonoma Public House's posts reached a substantially larger audience, raising brand awareness.

2. Increased Engagement: The higher reach and improved content quality translated into more interaction from followers and potential patrons.

3. Audience Growth: The growth in reach and visits to their profiles meant more people were discovering Olde Sonoma Public House and becoming part of their online community.

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5. Conclusion:

Valley of the Moon Marketing's strategic social media management and content creation efforts successfully revitalized Olde Sonoma Public House's online presence. By elevating their reach and engagement on both Facebook and Instagram, we positioned this charming pub for even greater success, attracting new customers and fostering stronger connections with existing patrons.

If you're ready to see transformative results like Olde Sonoma Public House, let's chat about how we can boost your social media presence and help your business thrive.